At Joanie, we aim to replicate the thrill of the find. Falling in love with one of our styles is like discovering a real gem that fits you perfectly, is easy to care for and will be treasured for years to come. As a female-fronted brand, our goal has always been to champion women with their own individual style - those who don’t follow every trend, are sentimental about clothing and use style to express their personality. We design clothes for you. We’re fiercely independent, dedicated to making clothing that lasts and we put our customers at the heart of what we do. Everything from our design process to our customer service, collaborations and content we create is led by you.
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